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We partner with families and teach meaningful, real-life skills through compassionate, evidence-based care.

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Individualized Care

Every child receives treatment designed around their unique strengths and goals.

Family Partnership

We believe progress happens when families and clinicians work together.

Clinical Excellence

Our BCBA-led team uses evidence-based practices to create meaningful outcomes.

Chasing Excellence in Every Child's Journey

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Built by a Family, Focused on Yours

Founded in 2013 by Luna Hernandez, BCBA, and Eddie Hernandez, MBA, Excel ABA was created to meet the growing need for high-quality ABA services in Madison County and surrounding areas. Founders had one goal: provide excellent autism services while supporting families every step of the way.

Who We Are

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The Excel ABA Difference

What sets Excel ABA apart isn't just what we do—it's how we deliver care. We’ve designed our practice around quality over quantity, ensuring that every learner receives the focused, high-integrity attention they deserve.

Intentionally Small BCBA Caseloads

We keep our Board Certified Behavior Analysts' (BCBAs) caseloads small on purpose. By limiting caseload size, our clinical leaders have the time and bandwidth to deeply know every child, conduct frequent error analysis, continuously update programming, and provide active oversight during sessions.

Meet our Team

A Multi-Layered Support System

You are never navigating therapy alone. Excel ABA provides a comprehensive support structure designed to ensure your child achieves maximum, continuous growth. Our team collaborates through an integrated, tiered clinical support system—combining the expertise of RBTs, BCBAs, and clinical leadership to deliver the highest standard of evidence-based, compassionate care.

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Purposeful Parent Partnerships & In-House Curriculum

Parent partnerships are vital to long-term success. We meet families where they are, offering structured, meaningful collaboration that empowers you at home. At Excel, we prioritize monthly parent meetings that feature direct observation of therapy sessions and hands-on instruction using our proprietary, in-house parent curriculum. We don't just talk about progress—we show you how it happens and equip you with practical tools for home.

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Real-World Independence & Self-Advocacy

Our goal is to build skills that last far beyond our clinic walls. Through Functional Communication Training (FCT) and Verbal Behavior principles, we teach learners how to express their needs, request environmental modifications, and advocate for themselves—replacing challenging behaviors with functional, everyday communication.

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Tailored Care Pathways

Comprehensive ABA Therapy: Full-scope, intensive therapy addressing broad developmental targets, language acquisition, social connection, and daily living skills.
Focused ABA Therapy: Targeted, goal-specific care centered on a narrower set of priorities—such as mastering a specific communication tool or navigating a school transition.

Whether your child requires intensive early intervention or targeted support for specific developmental goals, our team designs a path forward that fits your family:

Your Journey Starts Here

A clear path. A supportive team. A brighter tomorrow.

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Cureton Family

"We travel over 65,000 miles a year to get our child the care he deserves. We know that care level is being met at Excel. Thank you all."

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FAQ

Excel ABA specializes exclusively in ABA therapy, but we strongly believe in an open-door policy for interdisciplinary collaboration! To make care seamless for families, we also partner with Bluegrass Pediatrics, who offers on-site therapies (such as Speech and OT) right inside our center 3 days a week. While non-ABA services are provided and billed independently by Bluegrass Pediatrics, our teams work shoulder-to-shoulder under one roof.